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Economics as a factor in models of behavioral motivation and change
I D Montoya1, J S Atkinson, R A Trevino
1Affiliated Systems Corporation, Houston, Texas 77027-6022, USA. imontoya@affiliatedsystems.com
Abstract:
This note first presents a summary of four main behavioral models that are used to explain behavioral motivation and change. Three models are based on psychosocial theory. They are: 1) the Theory of Reasoned Action, 2) the Theory of Planned Behavior, and 3) the Theory of Stages-of-Change. The fourth model is based on economic theory and is known as the Rational Addiction Model. Each model is analyzed for its strengths and weaknesses. The note concludes by arguing for the usefulness of integrating the economic and the psychosocial models to study drug use. Specific examples and suggestions are presented.