[Social representations and history: theoretical and methodological principles for public health]

This article discusses the concept of social representations on health and illness from a social/historical point of view, to provide the means for developing research in the public health care domain. To situate this discussion, the analysis was based on field research health issues, attempting to demarcate a theoretical frame of reference with the help of reference literature in sociology and cultural history, while also contemplating cultural anthropological studies conducted in the medical field.