Approach and avoidance: the influence of proprioceptive and exteroceptive cues on encoding of affective information

In 3 experiments, the authors tested the assumption that perceived movements toward a person trigger the approach system and thereby facilitate the processing of positive affective concepts, whereas perceived movements away from a person trigger the avoidance system and thereby facilitate the processing of negative affective concepts. In the 1st study, participants categorized positive words more quickly than negative words while flexing the arm and negative words more quickly than positive words while extending the arm. The 2nd study revealed that positive words were categorized more rapidly than negative words if viewers had the impression that they were moving toward the computer screen, whereas negative words were categorized faster if viewers had the impression that they were moving away from the screen. These findings were replicated in Experiment 3 using a lexical decision task instead of an adjective evaluation task.