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Related Experiment Videos

A methodological note on mail survey response rates.

J H Lipschultz1, M L Hilt, C R Mixan

  • 1Department of Communication, University of Nebraska at Omaha 68182-0112, USA.

Psychological Reports
|August 10, 2000
PubMed
Summary
This summary is machine-generated.

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Mail surveys sent to broadcast managers in the 1990s consistently showed low response rates. This highlights challenges for future research methods.

Area of Science:

  • Communication Studies
  • Media Research

Background:

  • Broadcast management research has historically relied on mail surveys.
  • Response rates for surveys in academic research can significantly impact study validity.

Purpose of the Study:

  • To analyze the response rates of mail surveys conducted with broadcast managers during the 1990s.
  • To discuss the implications of these findings for future research methodologies in broadcast management.

Main Methods:

  • Analysis of data from five distinct mail surveys.
  • Surveys were administered to broadcast managers throughout the 1990s.

Main Results:

  • Consistently low response rates were observed across all five mail surveys.
  • The data indicates a persistent trend of declining participation in mail-based research within this sector.

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Conclusions:

  • Low response rates pose a significant challenge for conducting reliable broadcast management research using traditional mail surveys.
  • Alternative or supplementary research methods may be necessary to improve data collection in this field.