Culture and personality: toward an integrated cultural trait psychology

Two theoretical perspectives currently dominate research on culture and personality, the cross-cultural trait psychology approach, in which the trait concept is central, and the cultural psychology approach, in which the trait concept is questioned. Here I review theory and research from both perspectives and propose that the tenets of cultural psychology, at least in their more moderate forms, can be synthesized with the trait psychology approach, resulting in an integrated cultural trait psychology perspective.