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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Salient value similarity, social trust, and risk/benefit perception

Siegrist1, Cvetkovich, Roth

  • 1Psychology Department, Western Washington University, Bellingham 98225, USA. siegrist@sozpsy.unizh.ch

Risk Analysis : an Official Publication of the Society for Risk Analysis
|August 19, 2000
PubMed

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