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An exercise in improving suicide reporting in print media.

K Michel1, C Frey, K Wyss

  • 1Psychiatric Outpatient Clinic, University Hospital, Bern, Switzerland. konrad.michel@pupk.unibe.ch

Crisis
|October 6, 2000
PubMed
Summary

Media reporting on suicide in Swiss print media improved in quality after the dissemination of guidelines and a press conference. Direct engagement with editors proved most effective in enhancing responsible suicide reporting practices.

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Area of Science:

  • Public Health
  • Media Studies
  • Communication Science

Background:

  • Media plays a crucial role in public perception and understanding of sensitive topics like suicide.
  • Previous research indicates that media reporting can influence suicide rates.
  • Developing evidence-based guidelines for responsible reporting is essential.

Purpose of the Study:

  • To assess the impact of media reporting guidelines on suicide coverage in Swiss print media.
  • To evaluate changes in the frequency, form, and content of suicide-related news articles.
  • To identify effective strategies for promoting responsible media practices in suicide reporting.

Main Methods:

  • A quantitative and qualitative survey of suicide reporting in Swiss print media was conducted over an 8-month period.

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  • Guidelines for media reporting on suicide were developed and disseminated.
  • A follow-up identical survey was performed after the guidelines' publication and a targeted intervention.
  • Comparative analysis of reporting variables before and after the intervention.

    • Main Results:

    • The number of suicide-related articles in Swiss print media increased between the two survey periods.
    • A significant improvement in the quality of suicide reporting was observed post-guideline dissemination.
    • Personal contact and discussion with the editor-in-chief of a major tabloid showed a notable positive impact.

    Conclusions:

    • Disseminating media reporting guidelines can lead to improved quality of suicide coverage.
    • Direct engagement and collaboration with media outlets are effective interventions for promoting responsible reporting.
    • Continued efforts are needed to ensure accurate and sensitive media portrayals of suicide.