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Related Experiment Videos

The alternative model.

E Thompson

    Modern Healthcare
    |November 7, 2000
    PubMed
    Summary
    This summary is machine-generated.

    Consumers are spending billions on alternative medicine, but healthcare providers should integrate these therapies cautiously. Experts advise starting small within established healthcare systems and physician networks for successful implementation.

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    Area of Science:

    • Integrative Medicine
    • Healthcare Management

    Background:

    • Growing consumer interest in unconventional medical treatments.
    • Significant market potential estimated at $31 billion annually for alternative and complementary therapies.

    Purpose of the Study:

    • To advise healthcare providers on the strategic integration of alternative and complementary therapies.
    • To guide the approach for capitalizing on the growing alternative medicine market.

    Main Methods:

    • Expert recommendations and market analysis.
    • Strategic integration models for healthcare organizations.

    Main Results:

    • Alternative medicine represents a substantial market but requires careful consideration.
    • Successful integration necessitates a phased approach and strong physician collaboration.

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    Conclusions:

    • Healthcare providers should not view alternative medicine solely as a revenue source.
    • Phased integration within a cohesive healthcare organization with existing physician alliances is recommended for success.