Protection motivation and risk communication

Neuwirth1, Dunwoody, Griffin

  • 1Center for Environmental Communication Studies, Department of Communication, University of Cincinnati, OH 45221-0184, USA. Kurt.Neuwirth@uc.edu

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Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...