Related Experiment Video
Updated: Aug 4, 2026
07:20
Dried Blood Spot Collection of Health Biomarkers to Maximize Participation in Population Studies
Published on: January 28, 2014
Dissecting the HMO-benefits managers relationship: what to measure and why
1Department of Marketing, University of Wisconsin-Whitewater, USA.
Marketing Health Services
|February 24, 2001
Summary
Health maintenance organizations (HMOs) can strengthen partnerships with employee benefits managers (EBMs) by understanding how service dimensions impact satisfaction and loyalty. Tailored strategies are key to reducing defections and fostering long-term relationships.
Area of Science:
- Healthcare Management
- Relationship Marketing
- Organizational Behavior
Background:
- The relationship between health maintenance organizations (HMOs) and employee benefits managers (EBMs) is intricate and multifaceted.
- Understanding this dynamic is crucial for HMOs seeking to retain clients and enhance service offerings.
Purpose of the Study:
- To apply relationship marketing theory to analyze the HMO-EBM interorganizational bond.
- To identify how different service dimensions influence overall satisfaction, perceived quality, and loyalty within the HMO-EBM relationship.
- To inform strategic development for HMOs aiming to build and sustain strong partnerships with EBMs.
Main Methods:
- Utilized relationship marketing theory as a framework.
- Analyzed the multidimensional nature of the HMO-EBM relationship.
- Examined the impact of various service dimensions on key relationship metrics.
Main Results:
- The significance of specific service dimensions varies based on whether the outcome measured is overall satisfaction, overall quality, or loyalty.
- Relationship marketing strategies can effectively strengthen interorganizational bonds between HMOs and EBMs.
- These strategies can also contribute to reducing client defections to competing health plans.
Conclusions:
- HMOs must recognize the nuanced impact of service dimensions on relationship outcomes.
- Developing targeted strategies, informed by relationship marketing principles, is essential for fostering enduring partnerships with EBMs.
- A deeper understanding of these relationships allows HMOs to proactively manage client retention and satisfaction.
Related Concept Videos
01:25Models of Health Promotion and Illness Prevention I
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
01:26Methods of Documentation II: POMR
The Problem-Oriented Medical Record (POMR) revolutionized medical record-keeping by introducing a systematic approach focusing on the patient's problems rather than merely listing symptoms. Dr. Lawrence Weed's introduction of this method in the 1960s marked a significant advancement in medical documentation. The POMR framework consists of four key components: the database, problem list, plan of care, and progress notes.
01:15Methods of Documentation VI: Case Management Model
The case management model is a multidisciplinary approach that involves healthcare professionals from diverse disciplines, such as physicians, nurses, therapists, social workers, and pharmacists, working collaboratively to address the various needs of patients. Each healthcare professional brings unique expertise and perspectives, contributing to a more comprehensive understanding of the patient's condition and tailoring treatment plans accordingly.
For example, a patient with a chronic illness...
For example, a patient with a chronic illness...
01:29Documentation in Long-Term and Home Healthcare Setting
Documentation in long-term care facilities and home healthcare settings is crucial for ensuring continuous, coordinated, and comprehensive care for patients. Each setting has its specific documentation processes and tools:
Long-Term Care Facilities
Long-Term Care Facilities
01:30Health Information Technology and Healthcare Information System
Health Information Technology (HIT)
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
01:24Strategies of Self-Presentation III: Self-Monitoring
Self-monitoring is a central construct in understanding individual differences in self-presentation strategies across social contexts. It refers to how individuals observe, regulate, and control their expressive behavior and self-presentation following situational cues. Self-monitoring reflects a person's sensitivity to social appropriateness and willingness to adapt behavior to fit varying interpersonal demands.High vs. Low Self-Monitoring IndividualsIndividuals high in self-monitoring are...