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The role physicians play throughout the birthing process

J W Peltier1, C R Cochran, J A Schibrowsky

  • 1University of Wisconsin-Whitewater College of Business and Economics, USA. peltierj@uwwvax.uww.edu

Marketing Health Services
|June 16, 2001
PubMed

The second of a series, this study examines the effect of physician service performance on women's perceptions of physician quality before, during, and after delivery. We also examine changing physician-patient relationships throughout the birthing experience and compare our findings to those reported in a previous study that focused on nurse-patient relationships. Our findings show that physicians can have a profound impact on patient quality assessments and that these perceptions are prone to change as patients progress through the three birthing stages.

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