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Factors influencing employee health plan choice in the corporate setting
1Webster University, St. Louis, MO 63119, USA. riskerdc@webster.edu
Health Marketing Quarterly
|February 24, 2001
Abstract:
This study analyzed the responses of 159 employees making their annual health plan choice. The study also analyzes the factors that influenced the employees' health plan choice. The findings suggest that the distinction made between service and products holds for health plans. They also suggest that demographic variables play an important role in health plan choice.