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Low-key marketing--Craig Hospital. Consistent focus on the patient's healing
Abstract:
Craig Hospital, in suburban Denver, was pushed into the limelight when survivors of the Columbine High School shootings were patients for rehabilitation. But high-profile cases are treated the same as all others by this world-renowned traumatic brain and spinal cord injury center: the well-being and recovery of the patient is never compromised for the sake of publicity. Ongoing marketing practices are decidedly low-key.
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