Older adults' multiple stereotypes of young adults

Although the nature of younger adults' attitudes toward older adults has been researched extensively, there are long-neglected questions regarding older adults' views of young adults. In the first phase of this three phase study, community dwelling seniors generated traits they believed characterized young people. In the second phase, a subsample of the original participants sorted the traits into groups that could be found in one and the same young person. Fifteen stereotypes appeared when these results were submitted to hierarchical cluster analysis. In the final phase, a subsample of the original older adult participants rated how typical each of the stereotypes was of younger people. As well, each of the stereotypes were rated using an abbreviated version of Kogan and Wallach's (1961) semantic differential scale. Results indicate that the stereotypes older people hold of younger people are generally more positive than negative. Further, the positive stereotypes are viewed as more typical of younger adults than are the negative stereotypes.