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"Getting Switzerland to move": evaluation of a new "Sport for All" programme
H Stamm1, M Lamprecht, B Somaini
1Lamprecht and Stamm SFB AG Zürich & Department of Physical Education, Swiss Federal Institute of Technology, Zürich. LSSFB@access.ch
Sozial- Und Praventivmedizin
|April 26, 2001
Summary
The "Allez Hopl" campaign successfully encouraged physical activity in inactive groups, particularly middle-aged women, by focusing on health and fun. However, participation numbers were below targets, and participants were hesitant to continue exercising independently.
Area of Science:
- Public Health
- Sports Science
- Health Promotion
Background:
- Despite high sports participation in Switzerland, only a third meet health recommendations.
- A significant portion of the population remains insufficiently active.
Purpose of the Study:
- To evaluate the effectiveness of the "Allez Hopl" campaign in increasing physical activity.
- To assess the campaign's success in engaging previously inactive individuals.
Main Methods:
- Interdisciplinary evaluation of the "Allez Hopl" campaign over three years.
- Analysis of participant social background and activity levels.
- Assessment of campaign reach and long-term engagement.
Main Results:
- The campaign successfully mobilized under-average activity groups, especially middle-aged women, by emphasizing health and fun over traditional sports.
- Participant physical exercise levels increased on average.
- However, participant numbers fell short of targets, and sustained independent activity post-program was limited.
Conclusions:
- "Allez Hopl" achieved success in initial mobilization but faced challenges in meeting participation goals and fostering long-term independent exercise.
- Findings offer insights for implementing similar health promotion programs internationally.