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Improving attitudes regarding the elderly population: the effects of information and reinforcement for change
1University of Medicine & Dentistry-New Jersey, 100 Metroplex Drive-Suite 200, Edison, NJ 08817, USA. raganam@cmhc.umdnj.edu
Purpose:
Altering negative attitudes associated with ageism may be possible by giving people accurate information about older people in conjunction with reinforcement for change.
Design And Methods:
Ninety-nine college students (35 men, 63 women; mean age = 20 years, SD = 2.78) participated in one of three groups: information only, information plus an innocuous discussion group, and information plus a reinforcement-to-change discussion group. The participants' attitudes toward elderly people were measured before, immediately after the intervention, and at a one-month follow-up. Changes in attitudes across groups and time were analyzed using analysis of variance (ANOVA) and t tests.
Results:
Information alone produced initial improvements in attitudes in all groups; however, only the group members who received additional reinforcement for change maintained positive attitude changes at one-month follow-up.
Implications:
This study supports the premise that negative attitudes toward older people are amendable; however, the new attitude may be lost without reinforcement for change.