Coney Island Hospital focuses on healthcare for ethnic groups

Since its beginnings as a first aid station on the famous New York beach, Coney Island Hospital has evolved as a well-known public hospital serving a multi-cultural community. Part of the New York City Health and Hospitals Corp. it has made extensive efforts to provide "ethnically correct" services to all of its constituents. These measures have been covered by National Public Radio and recognized as a "best practices" example by the U.S. Department of Health and Human Services. Profile's article offers insights about how it's done and how it is publicized, including what its associate director calls "ethnic marketing on the cheap."