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The accessibility of group memberships

D Trafimow1, K A Finlay

  • 1Psychology Department, New Mexico State University, Las Cruces 88003-8001, USA. trafimow@crl.nmsu.edu

Summary

This study explored collective self-cognitions versus private self-cognitions. Findings suggest collective self-cognitions are less accessible and stored separately in memory for individuals from individualist cultures.

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