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The self-pay personal assistance market: make it your business
1Gerontology Institute at the University of Massachusetts-Boston, USA. frank.caro@umb.edu
Caring : National Association for Home Care Magazine
|October 9, 2001
Abstract:
To be successful in reaching the self-pay market, providers must take a variety of steps, including expanding their service capability, developing an effective marketing strategy, and raising capital to finance service expansion costs.