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Incremental effects of reward on creativity.

R Eisenberger1, L Rhoades

  • 1Department of Psychology, University of Delaware, Newark 19716, USA. eisenber@udel.edu

Journal of Personality and Social Psychology
|October 20, 2001
PubMed
Summary

Rewards can boost creativity by increasing motivation and self-determination. Studies show that contingent rewards for creative tasks enhance future creativity in students and employees.

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Area of Science:

  • Psychology
  • Organizational Behavior

Background:

  • Creativity is crucial for innovation and problem-solving.
  • Understanding the motivational factors influencing creativity is essential for enhancing performance.

Purpose of the Study:

  • To investigate two primary mechanisms through which reward influences creativity: extrinsic motivation and enhanced self-determination.
  • To provide empirical evidence supporting the positive impact of reward on creative performance across different age groups and work settings.

Main Methods:

  • Five studies were conducted involving preadolescent students, college students, and employees.
  • Methods included experimental designs where rewards were contingent on creative performance or promised for high performance.
  • Data were collected through creative task performance, self-report questionnaires, and analysis of work suggestions.

Main Results:

  • Reward contingent on creativity increased creative performance in subsequent tasks for students.
  • Promised reward for creativity enhanced creative task performance in college students.
  • Intrinsic job interest and perceived self-determination mediated the relationship between expected reward and creative output in employees.

Conclusions:

  • Reward can be a significant driver of creativity through both extrinsic motivation and intrinsic interest pathways.
  • Organizational strategies incorporating appropriate reward systems can foster a more creative workforce.

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