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Personal value of alcohol use as a predictor of intention to decrease post-college alcohol use.

M D Slater1

  • 1Department of Journalism and Technical Communication, Colorado State University, Fort Collins, CO 80523-1785, USA.

Journal of Drug Education
|November 8, 2001
PubMed
Summary
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Understanding the personal value of alcohol use is key to predicting intentions to reduce drinking after college. This value, not just consumption levels, significantly influences future alcohol behavior.

Area of Science:

  • Psychology
  • Public Health
  • Substance Use Research

Background:

  • College students often face situational pressures and social norms regarding alcohol consumption.
  • Assessing the intrinsic value individuals place on alcohol use is crucial for understanding drinking behaviors.
  • Predicting post-college alcohol use requires nuanced measures beyond simple quantity and frequency.

Purpose of the Study:

  • To evaluate a novel measure assessing the personal value of alcohol use.
  • To determine if this measure predicts intentions to reduce alcohol consumption after college.
  • To differentiate between situational and intrinsic motivations for college drinking.

Main Methods:

  • Utilized partial correlation analyses to examine relationships between variables.

Related Experiment Videos

  • Assessed alcohol consumption quantity/frequency and frequency of heavy episodic drinking.
  • Employed a new measure of the personal value of alcohol use.

    • Main Results:

    • Alcohol consumption quantity/frequency and heavy episodic drinking frequency were not directly related to intentions to reduce post-college alcohol use.
    • The personal value of alcohol use was significantly and negatively associated with intentions to reduce post-college alcohol use.
    • Controlling for personal value of alcohol use altered the relationship between consumption variables and reduction intentions.

    Conclusions:

    • The personal value of alcohol use is a more significant predictor of intentions to reduce post-college drinking than consumption metrics alone.
    • Interventions aimed at reducing post-college alcohol use should consider the intrinsic value individuals place on alcohol.
    • Distinguishing between situational and intrinsic motivations offers a more refined approach to understanding and addressing college drinking behaviors.