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The secret to successful change: "the three Ds"
Abstract:
To be successful, our organizations must become more comfortable with and committed to the change process. Change-readiness and change-adeptness will be required. Successful change depends largely on the organization's ability to recognize and act on what can be called the "Three Ds": Discontent, Decision, and Determination. We have to feel discontent first before we can undergo successful transformation, and then we have to decide to "get different." Deciding to change, however, does not ensure the change will take place unless we demonstrate determination. Following the "Three Ds" may not guarantee success, but it will make certain that you and your organization are well positioned to compete in an ever-changing environment.
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