Stimulus-feature specific negative priming

We report the results of two experiments that showed that the time needed to respond to a feature of a stimulus increases when that particular feature of that particular stimulus previously had to be ignored. The data of Experiment 2 argue against the hypothesis that the observed stimulus-feature specific negative priming was due to a response conflict instigated by automatic episodic retrieval of prime responses. Experiment 2 also showed that the effects were not caused by difficulties in switching between prime and probe tasks and provided additional evidence for the fact that priming effects were stimulus-feature specific. The present results suggest that the selective inhibition or episodic encoding mechanisms that are assumed to underlie negative priming can operate in a more specific and powerful manner than has been previously assumed.