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Affinity program raises awareness of Greenwich hospital geriatric center
Profiles in Healthcare Marketing
|February 9, 2002
Abstract:
In Greenwich, Conn., Greenwich Hospital uses an affinity program called GENERATIONS to help market its Geriatric Health and Resource Center. The program has attracted 4,000 members since opening in October 1999. They are drawn to an array of discount offers, frequent educational programs, and sponsored trips and activities.