Influences of different combinations of conceptual, perceptual, and structural similarity on stimulus-response...

This study evaluated the hypothesis that an increase in set-level stimulus-response compatibility produces facilitation for congruent mappings and interference for incongruent mappings. The degree of set-level compatibility was manipulated by varying combinations of conceptual, perceptual, and structural similarity. Experiment 1 varied perceptual similarity, by combining two stimulus codes (spatial, verbal) with two response modalities (manual, vocal) for orthogonal spatial dimensions, which have structural similarity. The element-level mapping effect did not vary as a function of the code-modality relation, in contrast to findings obtained with parallel spatial dimensions, which also have conceptual similarity. Experiment 2 manipulated combinations of conceptual and perceptual similarity by combining vertical and horizontal stimulus and response orientations, using verbal or spatial stimuli and vocal responses. The element-level mapping effect was larger for parallel than orthogonal orientations, with congruent mappings showing facilitation and incongruent mappings showing interference. The largest effect was facilitation for parallel orientations with the verbal-vocal set, consistent with the view that perceptual similarity contributes to performance primarily when responding with the identity of the stimulus. Our results indicate that conceptual similarity, but not perceptual similarity, produces the facilitation/interference pattern suggestive of automatic activation of the corresponding response regardless of mapping.