Effects of the "beauty is good" stereotype on children's information processing

The authors tested schematic information processing as a function of attractiveness stereotyping in two studies. An adult experimenter read children (ages 3 to 7 years) eight different stories in which a child narrator encountered two characters who varied in level of attractiveness and displayed positive or negative traits that were either consistent or inconsistent with the "beauty is good" stereotype. Following the story, the experimenter showed each child a photograph of the two characters' faces and asked the child to point to the character who displayed the positive trait. In Experiment 1, children made more errors in identifying female characters with stereotype inconsistent traits but did just the opposite with male characters. Experiment 2 replicated the findings with female characters but found no difference in errors with male characters. The findings have implications for how attractiveness and gender stereotypes affect children's information processing, how attractiveness schemata may be organized, and why physical attractiveness stereotypes are maintained.