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Related Experiment Videos

Getting the truth into workplace surveys.

Palmer Morrel-Samuels

    Harvard Business Review
    |March 16, 2002
    PubMed
    Summary
    This summary is machine-generated.

    Improve workplace surveys with 16 guidelines for better data. Proper survey design enhances response rates and ensures unbiased, representative information for businesses.

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    Harvard business review·2003

    Area of Science:

    • Organizational Psychology
    • Survey Methodology

    Background:

    • Workplace surveys are valuable tools for companies seeking specific information.
    • Effective survey design is crucial for achieving high response rates and unbiased data.

    Purpose of the Study:

    • To identify common failures in workplace survey design.
    • To provide actionable guidelines for improving survey assessment tools.

    Main Methods:

    • Analysis of common survey design flaws.
    • Development of 16 guidelines across five key areas: content, format, language, measurement, and administration.

    Main Results:

    • Guidelines address issues like question phrasing (observable behavior vs. inference).
    • Recommendations include consistent item/word count per section, avoiding biased language, and incorporating negative response options.

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  • Inclusion of 'don't know' or 'not applicable' response options is advised.

    • Conclusions:

    • Judicious application of guidelines improves data quality and usefulness.
    • Improved survey design leads to increased response rates and more reliable workplace insights.