Doing Our Part So Kids Don't Start. An evaluation of a statewide public awareness campaign

This article describes outcomes related to the product and process involved in an evaluation of one component of a statewide public awareness campaign, the Doing Our Part So Kids Don't Start toolkit. The campaign was designed to garner support for and to increase compliance with a recent Minnesota law intended to reduce youth access to tobacco. More than 35,000 toolkits were distributed statewide. The results of the evaluation suggest that the toolkit was successful in reaching and engaging its target audience and should be considered a good strategy for disseminating information to a wide variety of individuals, particularly those new to tobacco control, and for encouraging them to participate in preventing tobacco use among youth. Future American Cancer Society endeavors would benefit from considering the needs of both the program planner and program evaluator before implementing new projects or programs.