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Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services
William R Doucette1, Randal P McDonough
1College of Pharmacy, University of Iowa, Iowa City, USA. williamdoucette@uiowa.edu
Journal of the American Pharmaceutical Association (Washington, D.C. : 1996)
|April 3, 2002
Abstract
No abstract available in PubMed .
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