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Sustaining Health Promotion in Australian Supermarkets: Qualitative Perspectives From the Reach for the Stars
Rebecca Bennett1, Laura Duff2, Kate Mallia3
1Institute for Health Transformation, Global Centre for Preventive Health and Nutrition, Deakin University, Geelong, Australia.
Summary
Sustaining supermarket health initiatives requires strong community ties and adaptable strategies. Building trusting relationships and securing ongoing support are key to long-term success in promoting healthier food choices.
Area of Science:
- Public Health Nutrition
- Health Promotion Interventions
- Retail Food Environments
Background:
- Supermarkets significantly impact consumer dietary behaviors.
- Implementing and sustaining health promotion interventions in supermarkets presents unique challenges.
- The 'Reach for the Stars' intervention aimed to promote healthier product choices in independent supermarkets.
Purpose of the Study:
- To explore factors influencing the long-term sustainability of a supermarket-based health promotion intervention.
- To identify facilitators and barriers to sustaining health initiatives in regional retail settings.
Main Methods:
- Semi-structured interviews were conducted with key stakeholders including health promotion staff, community members, and supermarket personnel.
- Reflexive thematic analysis, guided by a constructionist approach, was used to interpret qualitative data.
- Participant experiences and perspectives were prioritized over quantitative measures.
Main Results:
- Community engagement and trusting retailer relationships were vital for intervention design and collaboration.
- Limited funding, time constraints, and rigid organizational structures posed significant challenges.
- Partnerships, adaptable resources, visible community benefits, and strong organizational support were identified as critical enablers for sustainability.
Conclusions:
- Sustaining supermarket health promotion necessitates addressing relational, organizational, and contextual factors beyond initial program design.
- Active relationship-building, collaborative partnerships, and local responsiveness enhance intervention viability and retailer engagement.
- Findings offer practical guidance for public health practitioners aiming to improve the longevity and effectiveness of retail-based health initiatives.
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