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Related Experiment Videos

Caring for an aging society: cohort values and eldercare services.

T X Karner1

  • 1Department of Sociology, University of Houston, Houston, TX 77204-3474, USA. txkarner@uh.edu

Journal of Aging & Social Policy
|April 20, 2002
PubMed
Summary

Understanding future aging service needs requires examining cohort values, particularly Baby Boomers. This research compares generational cultural traits to inform eldercare service development and delivery.

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Area of Science:

  • Gerontology
  • Sociology
  • Public Policy

Background:

  • Future aging service needs are influenced by the cultural characteristics of different cohorts.
  • Existing aging policies reflect societal norms of aging from the time of their enactment.
  • Baby Boomers represent a significant cohort whose values and needs require specific consideration.

Purpose of the Study:

  • To compare the cultural characteristics of pre-elderly and elderly cohorts.
  • To investigate the values of the Baby Boomer generation regarding eldercare.
  • To inform the development and delivery of effective aging services.

Main Methods:

  • Comparative analysis of cohort cultural characteristics.
  • Review of existing research on lifestyle preferences and consumer practices.

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  • Application of cohort research and generational marketing principles.

    • Main Results:

    • Baby Boomers' values and preferences differ from previous generations.
    • Understanding these differences is crucial for projecting future eldercare demands.
    • Tailored aging services can better meet the needs of upcoming elderly cohorts.

    Conclusions:

    • Cohort values significantly impact future aging service requirements.
    • Generational marketing insights can optimize the targeting and delivery of eldercare.
    • Proactive adaptation of aging policies and services is essential for resource optimization.