Related Experiment Video
Updated: Aug 4, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Impact of commercial marketing on patient demand
P Meade-D'Alisera1, T Merriweather, M Wentland
1Columbia-Presbyterian Medical Center, New York, NY, USA.
Abstract:
This pilot study attempts to determine the impact of commercial direct-to-consumer advertising on the incidence of patients requesting medication for urinary incontinence by brand name. Of 310 patients interviewed prior to urodynamics, 237 (76%) sought treatment after seeing related commercials. After testing, 119 (50.2%) were prescribed the advertised drug for detrusor instability. Fifty-nine (24.8%) were diagnosed with intrinsic sphincter deficiency and were recommended anticholinergics, collagen injections, or surgery. Forty-one (17.2%) men were found to have bladder outlet obstruction, but only four were prescribed the advertised drug. Three (1.2%) were recommended intermittent catheterization along with the advertised drug and 15 (6.6%) had various other treatments. The results suggest that 50% of those seeking treatment were not candidates for the medication advertised.
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
06:28E-Patient Counseling Trial (E-PACO): Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
Related Concept Videos
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Patient-centered Care
Clinical Trials
There are four phases in a clinical trial. A phase one...
Methods of Documentation VI: Case Management Model
For example, a patient with a chronic illness...
Pharmacovigilance
This process, termed pharmacovigilance, aims to detect, evaluate, and minimize harmful effects related to medication use. The data collection for pharmacovigilance depends on spontaneous reporting systems, where healthcare professionals or patients voluntarily report suspected ADRs.
In some cases, there...
Impact of Pharmacokinetic–Pharmacodynamic Models: Regulatory Decisions