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Response rate, speed, and completeness: a comparison of Internet-based and mail surveys
Allen D Truell1, James E Bartlett, Melody W Alexander
1College of Business, Department of Business Education and Office Administration, WB 243, Ball State University, Muncie, IN 47306, USA. atruell@gw.bsu.edu
Behavior Research Methods, Instruments, & Computers : a Journal of the Psychonomic Society, Inc
|June 14, 2002
Abstract:
Because of their speed and accessibility, the use of on-line research tools has grown considerably in recent years. The present study compared two ways of delivering surveys: Internet-based and mail delivery methods. Although Internet-based and mail surveys achieved a similar response rate, Internet-based surveys may be more effective than mail surveys in a setting such as when the target population has both e-mail and Internet access.