Broadcasting health programmes among audience and professionals in Korea: perceptions and needs
1Graduate School of Health Science and Management, Yonsei University, C.P.O. Box 8044, Seoul 120-752, Korea.
Asia-Pacific Journal of Public Health
|July 12, 2002
Summary
This study surveyed Korean audiences and professionals on health broadcasting needs. Findings reveal differing views, suggesting broader health program topics are needed beyond just disease treatment.
Area of Science:
- Health Communication
- Media Studies
- Public Health
Background:
- Mass media is crucial for health information dissemination in modern society.
- Understanding audience and professional perspectives is key to developing effective health programs.
- Previous research highlights the need for tailored health content delivery.
Purpose of the Study:
- To investigate audience and professional perceptions of and needs for health broadcasting in Korea.
- To identify discrepancies between audience and professional expectations for health programs.
- To inform the development of more valuable and relevant health broadcasting content.
Main Methods:
- Self-administered questionnaire surveys were used for data collection.
- Two subject groups were sampled: residents around Seoul and health/broadcasting professionals.
- Data analysis focused on comparing perceptions and needs regarding health programs.
Main Results:
- Significant discrepancies were found between audience and professional views on health programs.
- Differences were noted in preferred audience demographics, program imagery, topic relevance, and delivery methods.
- Current health programs primarily focus on disease diagnosis and treatment, which is insufficient.
Conclusions:
- Expanding the scope of health programs beyond diagnosis and treatment is essential.
- Addressing the diverse needs and preferences of the audience is crucial for program effectiveness.
- Future health broadcasting should incorporate a wider range of topics and formats to meet varied audience demands.
Related Concept Videos
01:26Methods Of Healthcare Delivery System
At the different levels of the healthcare system, we see varying methods of healthcare used. These methods include managed care systems, case management, and primary healthcare.
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is limited...
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is limited...
01:30Primary Healthcare Services
Primary care promotes wellness and prevents disease. This care includes health promotion, education, protection (such as immunizations), early disease screening, and environmental considerations. Settings providing this type of healthcare include physician offices, public health clinics, school nursing, and community health nursing.
In 1978, international leaders convened in Alma-Ata, Kazakhstan, for what would be a pivotal event in global health. The Alma-Ata Declaration was the first to call...
In 1978, international leaders convened in Alma-Ata, Kazakhstan, for what would be a pivotal event in global health. The Alma-Ata Declaration was the first to call...
01:26Levels of Health Promotion and Illness Prevention
Health promotion allows a person to control the determinants of health, resulting in an improved health status. It enhances the quality of life and reduces premature deaths. Health promotion and illness prevention programs help people make beneficial choices to reduce the risk of disease and disabilities. There are three health promotion and illness prevention levels: primary, secondary, and tertiary prevention.
In primary prevention, actions taken before disease onset prevent the disease from...
In primary prevention, actions taken before disease onset prevent the disease from...
01:25Models of Health Promotion and Illness Prevention I
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
01:25Role of Communication in the Nursing Process II: Planning and Implementation
Several factors are considered while creating a patient's care plan. Motivation is a factor in improving communication, and patients often require encouragement to try different approaches involving significant change. It is essential to involve the patient and family in decisions about the plan of care to determine whether the suggested methods are acceptable. Consider meeting critical comfort and safety needs before introducing new communication methods and techniques. Allow adequate time for...
01:21Health Literacy
Health literacy is an individual's or a community's capacity to comprehend, receive, read, and use relevant healthcare information and services. The World Health Organization (WHO, 2018) defines health literacy as the cognitive and social skills that determine the ability of individuals to gain access to, understand, and use information in ways that promote and maintain good health. As a result, the WHO helps individuals manage long-term health concerns, participate in preventative programs,...