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Published on: September 28, 2018
Reducing prejudice through priming of control-related words
Tadesse Araya1, Nazar Akrami, Bo Ekehammar
1Department of Psychology, Uppsala University, Box 1225, SE-751 42 Uppsala, Sweden. Tadesse.Araya@psyk.uu.se
Abstract:
We investigated the effect of incidentally presented constructs that imply self-control on activated stereotypes associated with immigrants. To activate immigrant stereotypes, participants responded to a scale that measures people's prejudice toward immigrants. They were then primed, using scrambled sentences, with words that were related to self-control (e.g., control, restrain, self-regulate) or with neutral words. After the priming task, participants evaluated an ambiguous behavior of a target person. On the basis of three experiments, the results showed that participants primed with the control-related words rated the target behavior more positively than those primed with neutral words. The results are discussed in relation to previous research on self-control, automatic influence of activated constructs, and prejudice reduction.
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