Attention and perceptual implicit memory: effects of selective versus divided attention and number of visual objects

Extant research presents conflicting results on whether manipulations of attention during encoding affect perceptual priming. Two suggested mediating factors are type of manipulation (selective vs divided) and whether attention is manipulated across multiple objects or within a single object. Words printed in different colors (Experiment 1) or flanked by colored blocks (Experiment 2) were presented at encoding. In the full-attention condition, participants always read the word, in the unattended condition they always identified the color, and in the divided-attention conditions, participants attended to both word identity and color. Perceptual priming was assessed with perceptual identification and explicit memory with recognition. Relative to the full-attention condition, attending to color always reduced priming. Dividing attention between word identity and color, however, only disrupted priming when these attributes were presented as multiple objects (Experiment 2) but not when they were dimensions of a common object (Experiment 1). On the explicit test, manipulations of attention always affected recognition accuracy.