Recent exposure affects artifact naming

Deciding how to label an object depends both on beliefs about the culturally appropriate name and on memory. A label should be consistent with a language community's norms, but those norms can be used only if they can be retrieved. Two experiments are reported in which we tested the hypothesis that immediate prior exposure to familiar objects and their names affects how an ambiguous target object is named. Exposure to a typical instance of one name category was pitted against exposure to one or two instances from a contrasting category. When the contrast set consisted of a neighbor of the target, naming was usually consistent with the contrast category. This effect was reduced when a typical instance of the contrast category was also exposed. In Experiment 2, the exposure set was varied to include conditions in which either the neighbor or a prototypical instance was paired with an instance dissimilar to the target. The results suggest that all recently exposed objects affect name choice in proportion to their similarity to the target.