Health plans jump on the generics bandwagon as more drugs become available

More and more generics are becoming available in the blockbuster classes commonly prescribed within many DM programs, and some health plans are already saving themselves--and their members--millions by aggressively encouraging the use of generics as opposed to the much more expensive branded alternatives. Keep in mind, however, that while the approach sounds simple enough, getting providers and members to rely more often on generics is a tall order that will require action on several fronts.