Attention to faces: a change-blindness study

What strategies does human vision use to attend to faces and their features? How are such strategies altered by 2-D inversion or photographic negation? We report two experiments in which these questions were studied with the flicker task of the change-blindness literature. In experiment 1 we studied detection of configural changes to the eyes or mouth, and found that upright faces receive more efficient attention than inverted faces, and that faces shown with normal contrast receive more efficient attention than faces shown in photographic negative. Moreover, eyes receive greater attention than the mouth. In experiment 2 we studied detection of local changes to the eyes or mouth, and found the same results. It is well known that inversion and negation impair the perception and recognition of faces. The experiments presented here extend previous findings by showing that inversion and negation also impair attention to faces.