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Related Experiment Videos

Attention to faces: a change-blindness study.

Temre N Davies1, Donald D Hoffman

  • 1Department of Cognitive Science, University of California, Irvine 92697, USA. daviest@uci.edu

Perception
|October 12, 2002
PubMed
Summary
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Human vision prioritizes upright faces and normal contrast for efficient attention. Both 2-D inversion and photographic negation impair visual attention to facial features like eyes and mouth.

Area of Science:

  • Cognitive Psychology
  • Visual Perception
  • Neuroscience

Background:

  • Human vision efficiently processes upright faces.
  • Facial recognition is known to be impaired by inversion and negation.

Purpose of the Study:

  • To investigate how human vision attends to faces and their features.
  • To determine the effects of 2-D inversion and photographic negation on visual attention to faces.

Main Methods:

  • Utilized the flicker task within the change-blindness paradigm.
  • Conducted two experiments examining attention to configural and local changes in faces.

Main Results:

  • Upright faces received more efficient attention than inverted faces.
  • Faces with normal contrast were attended to more efficiently than those in photographic negative.

Related Experiment Videos

  • Eyes garnered greater visual attention than the mouth.
  • Conclusions:

    • 2-D inversion and photographic negation not only impair face perception and recognition but also visual attention to faces.
    • Facial feature attention is modulated by orientation and contrast.