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Factors influencing student enrollment in clinical laboratory science programs
1Department of Pathology, University of Utah, School of Medicine, 5R477, 30 N. 1900 East, Salt Lake City, UT 84112, USA.
Discovering the key motivators for students choosing a clinical laboratory science (CLS) program is crucial for recruitment. Factors like location, social influence, and career progression significantly impact enrollment decisions in laboratory medicine.
Area of Science:
- Medical Laboratory Science
- Higher Education Recruitment
Background:
- Clinical Laboratory Science (CLS) programs face challenges in attracting new students.
- Understanding student motivations is key to improving enrollment strategies.
Purpose of the Study:
- To identify the primary factors influencing students' decisions to enroll in university-based CLS programs.
- To provide insights for CLS programs to enhance marketing and recruitment efforts.
Main Methods:
- Phase 1 research identified three broad themes: influential people, job characteristics, and program characteristics.
- Phase 2 data involved ranking specific motivational factors.
Main Results:
- Geographical location, family/friends' influence, and the laboratory profession as a career stepping stone were top motivators.
- College advisors were identified as the most relevant information source for prospective students.
Conclusions:
- Recruitment strategies should emphasize local marketing, leveraging social networks, and highlighting career advancement opportunities.
- Visibility of college advisors and early exposure of high school students to the profession are recommended.
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