[Establishing the ideal relationship between the dentist and the patient during therapeutical decisions]

When it is regarded from the marketing and the management point of view, the relationship between the dentist and the patient can be theoretically superposed over the relationship between a professional and his client. The essence of this kind of relationship is to reveal to the client aspects that can not be achieved without the help of a professional. The accomplishment of these goals implies that both persons (the client and the professional) make decisions. The aim of this study is to observe and analyze the decisional capacity and how this can affect the relationship between the dentist and his patient.