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Restoring trust to managed care, part 2: a focus on physicians.
1School of Health Administration and Policy, W P Carey College of Business, Arizona State University, Tempe, Ariz 85287-4506, USA. bradford.kirkman.liff@asu.edu
The American Journal of Managed Care
|March 20, 2003
Summary
Physicians distrust managed care plans due to concerns about competence, care, choice, privacy, and communication. Restoring physician trust requires addressing these issues through multiple strategies for a successful healthcare market.
Area of Science:
- Healthcare Management
- Physician Relations
- Managed Care Systems
Background:
- Physician trust in managed care organizations has eroded significantly.
- Key areas of concern include perceived deficits in competency, concern, choice, confidentiality, and communication.
Purpose of the Study:
- To identify strategies for managed care plans to rebuild trust with physicians.
- To address the specific concerns physicians have regarding managed care.
Main Methods:
- Analysis of physician concerns across five domains: competency, concern, choice, confidentiality, and communication.
- Proposal of a multi-faceted strategic approach to rebuild trust.
Main Results:
- No single strategy is sufficient to restore physician trust.
- A combination of strategies addressing the five core domains is necessary.
Conclusions:
- Managed care plans must actively implement diverse strategies to regain physician confidence.
- Improving the physician-managed care relationship is crucial for success in a market-driven healthcare system.