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Restoring trust to managed care, Part 1: A focus on patients.
1School of Health Administration and Policy, W P Carey College of Business, Arizona State University, Tempe, Ariz 85287-4506, USA. bradford.kirkman.liff@asu.edu
The American Journal of Managed Care
|February 25, 2003
Summary
Managed care organizations must rebuild patient trust, as many patients feel their interests are ignored. Strategies for restoring patient trust are discussed to ensure success in the healthcare market.
Area of Science:
- Healthcare Management
- Patient Relations
- Health Services Research
Background:
- Managed care organizations (MCOs) often face significant patient distrust.
- Patients perceive that MCOs may disregard their best interests, impacting healthcare access and quality.
- Restoring patient trust is crucial for MCOs operating within a competitive, market-driven healthcare system.
Purpose of the Study:
- To identify and present strategies for managed care organizations to rebuild patient trust.
- To address the critical need for trust in the patient-provider relationship within managed care settings.
- To lay the groundwork for subsequent discussions on building trust with physicians and the public.
Main Methods:
- Review and synthesis of existing literature and best practices in patient relationship management.
- Analysis of common sources of patient distrust in managed care settings.
- Development of actionable strategies for enhancing patient trust.
Main Results:
- Several key strategies can be employed by managed care plans to foster greater patient trust.
- Addressing patient concerns regarding perceived self-interest of organizations is paramount.
- Proactive communication and patient-centered approaches are vital for trust restoration.
Conclusions:
- Managed care organizations must prioritize rebuilding patient trust to thrive in the current healthcare landscape.
- Implementing effective trust-building strategies is essential for patient satisfaction and organizational success.
- This article serves as the first in a series, with future installments focusing on physician and public stakeholder trust.