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Restoring trust to managed care, Part 1: A focus on patients.

Bradford Kirkman-Liff1

  • 1School of Health Administration and Policy, W P Carey College of Business, Arizona State University, Tempe, Ariz 85287-4506, USA. bradford.kirkman.liff@asu.edu

Summary

Managed care organizations must rebuild patient trust, as many patients feel their interests are ignored. Strategies for restoring patient trust are discussed to ensure success in the healthcare market.

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