1Center for Clinical Epidemiology and Biostatistics, University of Pennsylvania School of Medicine, 108 Blockley Hall, 423 Guardian Drive, Philadelphia, PA 19104, USA. shalpern@mail.med.upenn.edu
Patient preferences can bias randomized clinical trials (RCTs) by interacting with treatment effects. New methods allow investigators to quantify these preference effects in partially unblinded RCTs for more accurate results.
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