Individual unionization decisions: a multilevel model of cost-benefit influences

An important part of the unionization process is predicting the individual's vote for or against union representation. We proposed and tested a multilevel model based on the relative importance of costs and benefits of representation. Regression statistics from within-person analyses were used to show the influence of perceived costs and benefits on judgment policies about intent to vote in a representation election. Using these statistics as outcome variables, between--person analyses were used to show the influence of decision frame on cost-benefit influences, in which framing a vote as one for or against the union was conceived as a contextual variable in an election. Results were used to extend prior unionization research and to suggest how employers and unions may attend to framing effects in an election.