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Attitudes towards a high security hospital.
1Edenfield Centre, Prestwich Hospital, Manchester. gness@edenfield.bstmhp.nhs.uk
Nursing Standard (Royal College of Nursing (Great Britain) : 1987)
|May 13, 2003
Summary
Guided tours of Rampton Hospital positively influenced visitor attitudes. Media coverage was less negative than anticipated, suggesting external media may shape public perception.
Area of Science:
- Mental Health
- Healthcare Management
- Public Relations
Background:
- Rampton Hospital's public image may be influenced by external perceptions.
- Understanding visitor and media attitudes is crucial for reputation management.
Purpose of the Study:
- To assess the impact of guided tours on visitor attitudes towards Rampton Hospital.
- To analyze media coverage of Rampton Hospital over a one-year period.
Main Methods:
- Administered questionnaires to 416 visitors post-tour to gauge attitude changes.
- Reviewed 203 print media cuttings and broadcast monitoring reports from the hospital's public relations department.
Main Results:
- 95% of surveyed visitors reported satisfaction with the tour.
- Approximately 25% of visitors showed a positive attitude shift post-tour; no negative shifts were recorded.
- Media coverage analysis revealed 29% positive, 42% negative, and 29% neutral press cuttings.
Conclusions:
- Guided tours are effective in fostering positive attitudes among visitors to Rampton Hospital.
- Media coverage, while containing negative elements, was not as unfavorable as expected.
- The study suggests that broader media influences, such as fictional portrayals, might significantly shape public perception of psychiatric hospitals.