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Related Experiment Videos

Are implicitly activated associates selectively activated?

Douglas L Nelson1, Vanesa M McKinney, Cathy L McEvoy

  • 1Department of Psychology, University of South Florida, Tampa, Florida 33620-8200, USA. dnelson2@chuma1.cas.usf.edu

Psychonomic Bulletin & Review
|May 16, 2003
PubMed
Summary
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Words with fewer associates are more easily recalled. This study reveals that word recall involves both strong and weak associates, not just strong ones, impacting memory retrieval.

Area of Science:

  • Cognitive Psychology
  • Psycholinguistics
  • Memory Research

Background:

  • Words activate a varying number of associates in memory.
  • Words with fewer associates are more recallable with related cues after brief exposure.
  • The mechanism behind associative set size effects (selective activation of strong vs. all associates) is debated.

Purpose of the Study:

  • To determine if associative set size effects result from selective activation of strong associates or activation of both strong and weak associates.
  • To investigate the role of associate set size in word recall.
  • To examine how the connectivity of strong associates influences the effect of weak associates.

Main Methods:

  • Factorially varied the set size of strongest associates and the set size of their associates (indexing weaker associates).

Related Experiment Videos

  • Conducted recall experiments (Experiments 1 and 2) with variations in study time and participant age.
  • Conducted a further experiment (Experiment 3) to assess the impact of connections among strong associates on recall.
  • Main Results:

    • Recall varied inversely with both target and associate set sizes across experiments.
    • These findings were consistent despite variations in study time and participant age.
    • Weak associates had a greater recall effect when there were more connections among the target word's strongest associates.

    Conclusions:

    • Word activation during recall is not strength-selective.
    • Both weak and strong associates contribute to word recall.
    • The structure and connectivity within the associative network influence memory retrieval.