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Updated: Sep 25, 2026

14:14
The Innovation Arena: A Method for Comparing Innovative Problem-Solving Across Groups
Published on: May 13, 2022
Innovate to speculate
1Pearson Matthews Ltd, Kingston, UK. mike.pearson@pearsonmatthews.com
Abstract:
The medical device industry can learn from consumer product manufacturers in other industries about how to commercially exploit technology in ways that engage and excite consumers. This article explores the designer's contribution.
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