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Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
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Factors influencing clicking of banner ads on the WWW

Chang-Hoan Cho1

  • 1Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida 32611-8400, USA. ccho@jou.ufl.edu

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|June 14, 2003
PubMed

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