Related Experiment Video

Updated: Aug 7, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

Online shopping hesitation

Chang-Hoan Cho1, Jaewon Kang, Hongsik John Cheon

  • 1Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, FL 32611, USA. ccho@jou.ufl.edu

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|June 20, 2006
PubMed

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